SEO and site speed — with measurable results.
Technical SEO and load speed are the things clients usually don't want to spend money on — and that's exactly why they decide everything. We take a site as it is, drag it out of the red zone in PageSpeed, fix up the markup, repair indexation, and report back in numbers — LCP, INP, rankings, organic clicks.
§ 05.1 What we actually do
Technical SEO audit
What's blocking indexation, what's eating speed, where the duplicates are, where the broken links are, what to fix first. A 10–15 page document with prioritization.
Core Web Vitals
LCP, INP, CLS — into the green zone. Fonts, critical CSS, lazy-loading, image optimization, code-splitting, CDN. PageSpeed numbers before / after — in the report.
Schema.org and Open Graph
Structured data per content type: Article, Product, LocalBusiness, FAQ, HowTo, BreadcrumbList, Event. Rich Results in Google and Yandex enriched snippets.
On-page SEO
Title, description, h1–h6, canonical, hreflang, sitemap.xml, robots.txt. Internal linking, URL structure, duplicate cleanup.
Yandex.Webmaster and Search Console
Setup, ownership verification, sitemap submission, IndexNow, working through crawl errors and the issues in the "Diagnostics" tab.
Redesign without losing rankings
Migrate to a new stack while preserving URL structure, 301 redirects, indexation checks before / after, no traffic dip.
§ 05.2 How we work
- A short call to understand the site's goals and your constraints.
- Baseline measurement: Lighthouse, PageSpeed, Search Console, Yandex.Metrica, rankings on the core query set.
- 1–2 week sprint plan, each sprint with a concrete target metric.
- Implementation: code fixes, CMS edits, markup, CSS rework, image optimization.
- Post-measurement: the same numbers as the start, plus ranking dynamics over the next 4–8 weeks.
- Documentation: what changed, why, and how to keep it that way.
§ 05.3 Example
Online store, 2024. Starting point: LCP 4.2s, average rank position 37, 800 organic clicks per month. Two weeks of work: image optimization, critical CSS, font preloading, catalog rendering fix, Product schema, cleanup of 140 duplicates. Result: LCP 0.9s, top-10 Yandex rankings on 40 queries, conversion +22%, organic traffic 2.5× over the next 8 weeks.
This isn't magic or a "secret SEO method." It's engineering work any competent dev can do — but rarely takes the time to finish.
§ 05.4 What we DON'T do
- Keyword stuffing, doorways, PBNs, click-fraud bots, black-hat SEO.
- Link-building — not our specialty. We can refer you.
- Endless retainer "promotion" contracts. We work in short sprints with concrete outcomes.
- "Guaranteed top-1 in a month" — nobody honest promises that.
§ 05.5 FAQ
How much does SEO cost?
Pricing is always custom — it depends on site size, current state and scope of work. The technical audit has a fixed price; sprints after that are scoped per task.
How long until I see results?
Technical metrics (LCP, indexation errors) — right after deploy. Search rankings start moving in 4–8 weeks, depending on niche and query frequency.
I'm on Tilda / WordPress. Can you speed it up?
Tilda — only within its limits. WordPress — substantially, but it's often more efficient to migrate to a static generator. We'll be honest about the ceiling.
Do you write SEO copy?
No. Copy is on you or your copywriter. Our part is making sure the content is correctly indexed, marked up and served fast.
Send us
the site URL.
hi@weiss.help ↗
First 20-minute call — free. Quick estimate within 24 hours.